Press + Gift Guide Resources
Thank you for your interest in Loblola.
We create nature-inspired enrichment toys for dogs, designed around the curiosity, instincts, and ways of exploring that dogs naturally bring to the world.
Founded by Jenna Bruxvoort, a female veteran, Loblola began with a simple moment: watching her dog Lola discover a pinecone on a camping trip and carry it around for hours. That moment became the beginning of a larger idea — that dogs already know how to explore. Our role is to create opportunities for them to do what comes naturally.
Below you’ll find brand information, product details, and downloadable assets for articles, gift guides, and features.
Get to know Loblola
01 — Brand Story
Dogs have lived alongside humans for thousands of years, but they still carry the instincts of the animals they evolved from.
Long before modern dog toys existed, dogs explored a world full of interesting things: branches, pinecones, seeds, shells, bones, grasses, and other natural objects. They investigated unfamiliar textures, carried things that caught their attention, worked at objects with their mouths and paws, and followed curiosity wherever it led.
That connection to the natural world is what Loblola is all about.
We look to nature not because dogs need to return to the wild, but because nature already understands something fundamental about canine exploration. The natural world is full of irregular shapes, varied textures, unpredictable movement, and endless opportunities that dogs are naturally drawn to investigate.
Our toys are designed around those same qualities.
A Loblola toy is not meant to tell a dog exactly what to do. It is designed to invite exploration — through sniffing, mouthing, carrying, chewing, chasing, and problem-solving. Whether a dog discovers the toy on their own or a person uses food and treats to encourage exploration, the dog brings their own curiosity to the experience and decides how to engage with it.
Dogs have always known how to explore. We’re simply creating more opportunities for them to do what comes naturally.
02 — Founder Story
Jenna Bruxvoort founded Loblola after watching her dog Lola discover a pinecone on an October camping trip in 2017. Lola picked it up and carried it around, completely fascinated by something she had found in the natural world around her.
That simple observation became the foundation for Loblola’s approach: creating products that respect dogs as curious, capable individuals with their own preferences and instincts. From that first pinecone, Loblola grew into a line of nature-inspired enrichment toys designed to give dogs more opportunities for exploration in their everyday lives.
Before founding Loblola, Jenna served in the U.S. Army. Today, she designs products that combine her love of dogs, nature, and thoughtful design.
03 — About Loblola
Founded by: Jenna Bruxvoort, female veteran
Based in: United States
Products: Nature-inspired enrichment toys for dogs
Materials: Food-grade TPE, BPA-free, phthalate-free, latex-free
Designed for: Dogs who enjoy exploring, sniffing, carrying, chewing, licking, and problem-solving
Giving: 5% of every order supports organizations helping animals and the natural world. Loblola is a member of 1% for the Planet
04 — Product Highlights
Loblolly Pinecone Puzzle Toy
Inspired by the pinecones dogs naturally discover outdoors, the Loblolly Pinecone turns a familiar object from nature into an opportunity for exploration.
Its irregular shape, textured surface, and hidden spaces for treats encourage dogs to mouth, chase, chew, carry, and investigate.
MSRP: $32
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Milkcap Mushroom Interactive Toy
Inspired by the forest floor, the Milkcap Mushroom combines slow feeding with enrichment through organic shape and textured design.
Dogs can explore different ways of interacting with it, from licking and foraging to problem-solving during mealtime.
MSRP: $34
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Magnolia Seed Pod Treat Dispenser
Inspired by one of nature’s most unusual seed structures, the Magnolia Seed Pod encourages movement, curiosity, and unpredictable play.
Its shape creates opportunities for bouncing, carrying, and treat-based exploration.
MSRP: $28
05 — Suggested Story Angles
For dogs who love to explore
A gift for curious dogs who follow their noses, investigate new things, and find their own adventures.
Gifts for outdoorsy dog lovers
Nature-inspired products for people who bring their dogs along on hikes, camping trips, and outdoor adventures.
Nature-inspired gifts
Thoughtful gifts inspired by the textures, shapes, and discoveries of the natural world.
Beautiful gifts for design-minded dog lovers
Dog products designed to blend naturally into the home rather than hide away in a closet.
Unique gifts for dogs who have everything
A distinctive alternative to traditional dog toys, inspired by the objects dogs already love to discover.
Enrichment gifts for curious dogs
Products that create opportunities for sniffing, exploring, problem-solving, and instinctual play.
Woman-owned and veteran-founded brands
A founder-led company with a story rooted in service, dogs, and the outdoors.
USA-made gifts
Thoughtfully designed products made in the United States with food-safe materials.
06 — Photography + Brand Assets
Product + Lifestyle Photography
High-resolution product and lifestyle images are available for editorial, gift guide, and media use.
Brand Logos
Loblola logos in multiple formats for editorial and media use.
07 — Contact
For press inquiries, gift guide consideration, interviews, or additional assets: