Our Story

Loblola was born out of one thing: Lola's love for pinecones. On her first camping trip, scampering through the woods, my dog Lola came across her first loblolly pinecone. She carried it back to camp, sat down, and started gnawing on it.

Watching Lola's innate love for nature sparked the idea for a dog toy company unlike any other.

what we're about

Our Values

Open Air Living (Friluftsliv)

We view being outdoors as a way of life for the health, happiness, and well-being of our dogs and ourselves. That's why we're so taken with the Norwegian concept of Friluftsliv. It's how we connect, reset, and feel inspired.


We support organizations working to improve the lives of dogs and believe in reducing our impact on the environment by being conscientious stewards of nature.

Together with every purchase we donate to the Soi Dog Foundation which rescues dogs and fights to end the dog meat trade throughout Asia. Loblola is also a member of 1% for the Planet, a collective group of companies that support environmental nonprofits working to protect and care for our planet.


We act with compassion towards all and maintain an awareness and appreciation for the natural world. Our devotion and love for dogs and nature is at the heart of Loblola.

"It's the greatest joy of my life to be able to give my dogs more of nature and wild experiences — things like chewing on pinecones, exploring new trails, and running free."

- Jenna, Woman & Veteran Founder of Loblola