Our Story
Loblola started with a pinecone and a dog named Lola.
One morning on a camping trip, our founder Jenna watched Lola discover her first pinecone. She sniffed it, carried it back to camp, and chewed on it like it was the best toy she’d ever found. That moment sparked a bigger idea: dogs don’t need neon toys in odd shapes—they need toys that speak to their instincts.
Loblola was created to bring that kind of instinctual play to more dogs—through toys shaped like the things they’d actually find in the wild. Because dogs may live with us now, but they were shaped by nature and are still wired to explore it.
Our Mission
At Loblola, we design dog toys that reconnect dogs with their instincts—through shapes and textures inspired by the natural world and recognizable to dogs of a thousand years ago.
Our toys don’t squeak, flash, or shout. They bounce, roll, and invite dogs to explore—just like a pinecone on the trail or a mushroom in the woods. We keep things simple, functional, and safe. Every design is based on what dogs are meant to do: forage, chew, paw, chase, and play like the animals they are.
It’s not about flash. It’s about connecting dogs with the wild things they've always loved.
Our Values
Dogs and nature belong together.
Every dog deserves time outside—and toys that remind them of the wild.
Friluftsliv matters.
It’s the Norwegian concept for open-air living. We believe dogs (and people) live their best lives outdoors, together.
Do good, give back.
We donate 5% of every sale to causes that support dogs and protect the environment.
Less noise, more meaning.
Our toys are quiet. No squeaks, no neon. Just solid, thoughtful design.
Our Design Philosophy
True-to-nature design
We design toys based on what dogs are built to do—chew, paw, forage, chase—using shapes and textures modeled after things they’d actually find in the wild. A pinecone. A mushroom. A seed pod. Our toys feel familiar because they speak to something deep in every dog.
Made to last—with materials you can trust
Every toy is made in the USA from food-grade, non-toxic materials. They’re safe to eat from, gentle on teeth, and tough enough for daily use. They hold up through sun, dirt, and time.
No neon, no nonsense
We keep things quiet and intentional. No squeaks, no cartoon colors—just thoughtful design that respects your space and your dog’s instincts.
Woman- and veteran-owned
Loblola was founded by a female veteran with a deep love for dogs and nature. We're proud to build this brand with purpose, resilience, and care.
- Jenna, Woman & Veteran Founder of Loblola